5/27/2023 0 Comments Amazon working backwards bookYou’d rather read this peacefully and absorb the core of probably the biggest innovation engine, than hurry through it. Written by Amazon veterans, Colin Bryar and Bill Carr (they have 27 years of combined Amazon work experience), the book is the slowest read I have ever done – largely because there are tons of practical insights and perspectives hidden all over the book. This is where the book Working Backwards( officially launching on Feb 18th) makes its mark! Most importantly, how does one institutionalize innovation and first-principle thinking across the board? How does Amazon’s working backwards process work? What makes an e-commerce company launch hardware products (like Kindle) or an infrastructural service (AWS) that has no relationship with the core business, yet goes on to become a market leader! How does one explain Prime music and video – all in the name of building more consumer loyalty? What has Alexa got to do with e-commerce? But beyond the headline, nothing much has been offered in terms of details. We all must have heard, read about Amazon’s working backwards principle.
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